Nowadays, image is one of the most important elements of a company’s success.
Why is it so important and what benefits it brings?
The visual identity design allows you to stand out from the competition, emphasize your individuality and build customer confidence. It is on its basis that a consistent brand identity is built that meets the expectations of their recipients. By means of visual identification they establish a bond with their clients generating at the same time an increase in sales of their products or services.
A good strategy from the very beginning can bring measurable benefits for the company in the further stages of its development. Specifying a group of recipients, examining competition and enhancing the company’s most important assets will allow it to stand out from other brands.
The company’s image is primarily consistency and consistency. Matching graphic elements like puzzles create a full picture of the brand character while building confidence in the already known image.
Market research and brand strategy building
When designing corporate identity for the company, we must conduct a detailed market research. In this way we will learn the strengths and weaknesses of our competition. Thanks to this research, we have an advantage over them at the very beginning. After analyzing the collected data, we can move on to building a brand strategy that will also affect its character. When defining the strategy, we must define the scope of our services, who we are targeting them to, and try to create a potential client person. We need to think about what age our ideal client is, what he expects from us, what problems he may have. Such activities will allow to determine the exact assumptions of the brand and will help in further image work.
Example of a symbol built on a circle
The sign design process begins with combining data obtained during research with visual moodboards that will indicate the style of visual creation. The next creative stage is work on preliminary sketches or visualization of simple ideas. Thanks to this, we can easily move to the initial characters to the graphics program. Building a sign should be based on geometry and grids that give the impression of order and key harmony in its reception. Creating a few suggestions and trying to slim them down to a minimum makes clear symbols corresponding to earlier studies.
After selecting the two best character designs, we can proceed to the selection of the appropriate typography. This is definitely a very important element of the entire logotype, choosing the right font is not enough. Knowledge of typography will help you choose the right interpreter spaces that will affect readability. Prepared moodboard will allow you to choose the colors of our logo. Coloring is another strong point of the entire company image, it affects the perception of our recipients making it more friendly. When choosing, we must be guided by knowledge about colors and their impact. Persona built at the very beginning will tell us many things, e.g. whether the recipient is a woman or a man, in this way we will be able to choose the right color for them.
An example of the book of characters made for the Fachman company
Many people think that the logo design closes the case, but they are wrong. Creating the right sign is 80% of the work. In order for the information obtained earlier and the idea of the logo to be created not to be wasted, we must remember how important the mark book is. It determines the use of the designed logotype, it is a kind of instruction manual whose values must be followed in order to create a coherent brand identity. Owning a mark book greatly facilitates the promotion of your brand, working with various partners will prepare a document to maintain integrity. A great example would be my implementation for Harmony
The process of building the company’s image and identity is an important marketing element. With his help we will build a lasting relationship with the customer, gain his trust and gain a professional look. In later stages, this will translate into increased sales and a group of customers. By following specific guidelines, we will create a successful brand.