The Beauty Industry

Visual identity for a brand of natural cosmetics.

The Story

The brand’s assumptions are to focus on the natural composition of the products. The cosmetics contain excellent proportions of ingredients that ensure finding a golden mean in care.

The symbol is the maximum synthesis of letter C with dot. The colorful foil accents bring a warm and sophisticated touch throughout the cosmetics set.


Brand symbol design

Logo created on a circular grid as a guiding shape of the brand.

A minimum area of space must always surround the mark/logotype lockups. This area of isolation allows the identity to stand out by ensuring that other visual elements are kept clear from the mark. 

This clear space is based on half of the height of the Nest. 

logo_grid_care kopia

We are. We care.

A proper human room

One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in vermin.

It showed a lady fitted out with a fur hat and fur boa who sat upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer.