{"id":138,"date":"2020-03-07T13:08:00","date_gmt":"2020-03-07T12:08:00","guid":{"rendered":"http:\/\/spab-rice.com\/wordpress\/vavo\/demo\/?p=138"},"modified":"2021-02-02T21:58:41","modified_gmt":"2021-02-02T20:58:41","slug":"projektowanie-doswiadczeni-ux-design","status":"publish","type":"post","link":"https:\/\/iampawel.pl\/en\/2020\/03\/07\/projektowanie-doswiadczeni-ux-design\/","title":{"rendered":"Designing user experiences \u2013 what is UX design?"},"content":{"rendered":"<div class=\"wrapper-small\"><div  class=\"column-section clearfix spaced-normal  col-align-top no-anim\"><div  class=\"column one-full last-col  col1 no-anim\" >\n<h2><b>5 seconds \u2013 that\u2019s how long it takes for the user of your website or app to form an opinion on it. His feelings are what determines whether you will achieve your goals. This is where the experience design enters, i.e. designing an app or website in a way that meets expectations of clients.<\/b><\/h2>\n<\/div><\/div><\/div><div class=\"spacer spacer-medium \"><\/div><div class=\"wrapper-small\"><div  class=\"column-section clearfix spaced-normal  col-align-top no-anim\"><div  class=\"column one-full last-col  col2 no-anim\" >\n<h3>What is UX?<\/h3>\n<p>UX literally means \u201cuser experience\u201d. It\u2019s impressions that you provide him with during his use of your product. In fact, we can talk about UX wherever some interaction occurs \u2013 mainly between man and technology, but also between people. UX can be using a website, system, but also a service provided by another person.<\/p>\n<p>UX is about customer satisfaction. So that the interaction with your product was convenient and didn\u2019t force him to act in an unusual way. In a word: it should be nice and easy.<\/p>\n<p>So, we agreed that you strive for a good user experience. Meaning what?<\/p>\n<\/div><\/div><\/div><div class=\"spacer spacer-small \"><\/div><div class=\"wrapper-small\"><div  class=\"column-section clearfix spaced-normal  col-align-top no-anim\"><div  class=\"column one-full last-col  col3 no-anim\" >\n<h4 style=\"text-align: left;\"><b>Good UX is unnoticeable<\/b><\/h4>\n<\/div><\/div><\/div><div class=\"spacer spacer-small \"><\/div><div class=\"wrapper-small\"><div  class=\"column-section clearfix spaced-normal  col-align-top no-anim\"><div  class=\"column one-full last-col  col4 no-anim\" >\n<p>Look at it this way: when you use, for example, internet banking and you have to think about every subsequent step, it means that the system\u2019s creator didn\u2019t take care of proper UX. As a result, the process is demanding, hard to understand and requires serious focus. <b>You can easily point out what should be streamlined and improved<\/b>. You remember every obstacle that you\u2019ve faced, you feel frustrated and that you wasted too much time.<\/p>\n<p>On the other hand, if you order food online, not thinking about the way you do it at all \u2013 it means one thing: a really good UX. The portal is simple, intuitive and well designed. It\u2019s thanks to this that you can use it without thinking about the whole process and without stress. And this is the effect that you want to achieve in the case of your website or software.<\/p>\n<p>In fact, UX is affected by everything, from website\u2019s code to the content. <b>Good UX is easy navigation, proper typography, transparent menu and correctly formatted texts<\/b>. It\u2019s also friendly error messages \u2013 through which you explain in a simple way what happened, why and what the user can do now.<\/p>\n<div class=\"spacer spacer-small \"><\/div><img class=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\" alt=\"404\" data-src=\"https:\/\/iampawel.pl\/wp-content\/uploads\/2019\/07\/404.png\" width=\"1429\" height=\"793\"><\/p>\n<p>An example of a friendly 404 error page on a platform&nbsp;<a href=\"https:\/\/www.dropbox.com\" target=\"_blank\" rel=\"noopener\">Dropbox<\/a><\/p>\n<\/div><\/div><\/div><div class=\"spacer spacer-small \"><\/div><div class=\"wrapper-small\"><div  class=\"column-section clearfix spaced-normal  col-align-top no-anim\"><div  class=\"column one-full last-col  col5 no-anim\" >\n<h3>What is UX design how it differs from UX?<\/h3>\n<p><b>UX is the achieved effect \u2013 user experience. Whereas UX design is the initial stage. <\/b>Designing experiences covers the whole process of planning and programming the impact that you want to make as well as impressions that you plan to evoke. It includes studying needs, finding possible problems and fixing them. In other words: <b>designing user\u2019s experiences is about making his contact with the product friendly<\/b>. Without stress, uncertainty and negative emotions.<\/p>\n<p><img class=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAP\/\/\/wAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==\" alt=\"proces_ux\" data-src=\"https:\/\/iampawel.pl\/wp-content\/uploads\/2019\/07\/proces_ux-1.png\" width=\"847\" height=\"293\"><\/div><\/div><\/div><div class=\"spacer spacer-small \"><\/div><div class=\"wrapper-small\"><div  class=\"column-section clearfix spaced-normal  col-align-top no-anim\"><div  class=\"column one-full last-col  col6 no-anim\" >\n<h3>Who is UX designer? What does his job consist of?<\/h3>\n<p>I like to imagine world, where officials have competences of UX designers. I\u2019m sure it would be prettier! Why? Because UX designer is someone, who strives to make life easier \u2013 for himself and the users. UX designer has one mission: to prepare and optimize an app or website in a way that it generates pleasant experiences. Therefore, he must be able to predict, plan and pay attention to the details. And to poke holes in everything \u2013 but only in order to fill them effectively.<\/p>\n<\/div><\/div><\/div><div class=\"spacer spacer-small \"><\/div><div class=\"wrapper-small\"><div  class=\"column-section clearfix spaced-normal  col-align-top no-anim\"><div  class=\"column one-full last-col  col7 no-anim\" >\n<h3>What is important in UX design?<\/h3>\n<ul>\n<li><b>Optimization <\/b>\u2013 you strive to make the operation simple and intuitive.<\/li>\n<li><b>Empathy <\/b>\u2013 you must be able to get into the role of the product\u2019s user.<\/li>\n<li><b>Adaptation<\/b><b> <\/b>\u2013 everything you do, you do for your target group, not for yourself. Your audience must be in the centre of attention.<\/li>\n<li><b>Research and tests<\/b><b> <\/b>\u2013 in this way you determine, what do the users need.<\/li>\n<li><b>Proven solution<\/b><b> <\/b>\u2013 good UX doesn\u2019t need to be innovative, usually what\u2019s already known works much better.<\/li>\n<li><b>Elimination of difficulties<\/b><b> <\/b>\u2013 you need to recognise all potential problems and find appropriate solutions to them.<\/li>\n<li><b>Fulfilment of goals<\/b><b> <\/b>\u2013 good UX allows you to effectively fulfil goals: sell, acquire customers or build an expert\u2019s image.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"spacer spacer-small \"><\/div><div class=\"wrapper-small\"><div  class=\"column-section clearfix spaced-normal  col-align-top no-anim\"><div  class=\"column one-full last-col  col8 no-anim\" >\n<h3>Summary<\/h3>\n<p>UX design is a process that helps you take care of good UX, i.e. suitable user impressions. Thanks to designing experiences you can program, as early as at the stage of creating an app or a website, what impact it should make. <b>Good UX is based on proven solutions and is unnoticeable<\/b>. It means simplicity, intuitive operation and adaptation to the user\u2019s expectations. It also helps you fulfil specific goals, such as sales, acquiring customers or building an image.<\/p>\n<p><strong>Want to learn more about UX design? <a href=\"https:\/\/iampawel.pl\/en\/contact\/\">Write to me!<\/a><\/strong><\/p>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"5 seconds \u2013 that\u2019s how long it takes for the user of your website or app to form an opinion on it. His feelings are what determines whether you will achieve your goals. This is where the experience design enters, i.e. designing an app or website in a way that meets expectations of clients. What [...]","protected":false},"author":1,"featured_media":1502,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[45,74,65,67],"_links":{"self":[{"href":"https:\/\/iampawel.pl\/en\/wp-json\/wp\/v2\/posts\/138"}],"collection":[{"href":"https:\/\/iampawel.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iampawel.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iampawel.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iampawel.pl\/en\/wp-json\/wp\/v2\/comments?post=138"}],"version-history":[{"count":35,"href":"https:\/\/iampawel.pl\/en\/wp-json\/wp\/v2\/posts\/138\/revisions"}],"predecessor-version":[{"id":1687,"href":"https:\/\/iampawel.pl\/en\/wp-json\/wp\/v2\/posts\/138\/revisions\/1687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iampawel.pl\/en\/wp-json\/wp\/v2\/media\/1502"}],"wp:attachment":[{"href":"https:\/\/iampawel.pl\/en\/wp-json\/wp\/v2\/media?parent=138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iampawel.pl\/en\/wp-json\/wp\/v2\/categories?post=138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iampawel.pl\/en\/wp-json\/wp\/v2\/tags?post=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}